Collection LA.SC136 - General Idea collection

Identity area

Reference code



General Idea collection


  • 1972-2014 (Creation)

Level of description


Extent and medium

7 cm of textual records and graphic material

Context area

Name of creator


Administrative history

General Idea was a collective of three artists, Felix Partz, Jorge Zontal and AA Bronson, who were active from 1967 to 1994.

Archival history

The materials now constituting the General Idea collection were transferred directly to the Art Gallery of Ontario from AA Bronson.

Immediate source of acquisition or transfer

AGO Credit Line: Gift of AA Bronson for General Idea, 2015

Content and structure area

Scope and content

Collection consists of General Idea ephemera including exhibition and performance invitations, postcards, flyers, tickets and similar items.

Appraisal, destruction and scheduling


No further accruals are expected.

System of arrangement

Collection is arranged in a single series.

Conditions of access and use area

Conditions governing access

Open. Access to Special Collections is by appointment only. Please contact the reference desk for more information.

Conditions governing reproduction

Copyright is held by the creator or their heirs. It is the researcher’s responsibility to obtain permission to publish any part of the fonds/collection.

Language of material

  • English

Script of material

Language and script notes

Physical characteristics and technical requirements

Finding aids

An itemized inventory is available.

Allied materials area

Existence and location of originals

Existence and location of copies

Related units of description

A set of General Idea exhibition catalogues and publications featuring the collective’s work was received as part of this collection. Individual publications have been catalogued and added to the AGO library’s rare books and artist books collections with their provenance noted (search at A complete list of these items is available on request.

Related descriptions

Notes area

Alternative identifier(s)

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Description control area

Description identifier

Institution identifier

Edward P. Taylor Library & Archives, Art Gallery of Ontario

Rules and/or conventions used



Level of detail


Dates of creation revision deletion

Created 30 May 2018


  • English



Archivist's note

Description prepared by Amy Marshall Furness

Accession area

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