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Archival description
AGO Design records
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P.M. Richardson

File consists of an envelope that was sent in with P.M. Richardson's drafts for the seal design for the Art Museum of Toronto.

AGO Design records

  • LA.AGOR025
  • Records group
  • 1914-2003, predominant 1970-2003

This records group consists of records generated by the Gallery’s Design department and its various iterations since it was first formally established in the early 1970s. The majority of records are textual and graphic, and include final design products as well as associated drafts, mockups, and textual documents, such as memos, notes and project descriptions. Common design projects include the creation of promotional material (such as brochures, flyers and posters), paper ephemera (such as tickets, stationary and invitations), administrative documents (such as forms, receipts, and ID Cards), and Gallery signage. Additionally, the records group includes records related to publications projects from the period of time that Publications was amalgamated with the Design department, between the 1970s and early 2000s. This includes records relating to the production of catalogues, newsletters, and various Gallery publications, including Annual Reports, The Gallery, and AGO News.

Also included are some records from design and publications projects prior to the 1970s, which were completed without the assistance of a formal department. These include a competition to design a seal for the Art Museum of Toronto in 1918, publications from the Women’s Committee, and other general design projects to support exhibitions, events, and other Gallery activities.

Contains series:

  1. Annual Meetings and Reports
  2. Art Rental
  3. Audio-Visual Centre
  4. Design Department (General Administration)
  5. Director’s Office
  6. Education & Programming
  7. Exhibitions and Curatorial
  8. Extension Services
  9. Film
  10. Gallery Shop
  11. Grange
  12. Library
  13. Marketing and Communications
  14. Membership
  15. Operations and Administration
  16. Photographic Services
  17. Publications
  18. Stage II and III
  19. Volunteer Committee

Art Gallery of Ontario

Marketing and Communications

Series consists of records regarding Publication and Design projects relating to marketing and communications at the Gallery. This includes general promotional and informational material for the Gallery and its programming, such as brochures, flyers, and posters, as well records relating to marketing and communications campaigns for specific exhibitions and events, which are described at the file level. Some files contain design samples relating to a broad range of Gallery programs and events to be used as reference for future projects.

Also includes sketches and related records regarding a 1918 competition to design a seal for the Art Museum of Toronto. Numerous Canadian artists participated in the competition under pseudonyms, although no winner was selected due to the Gallery’s name change that occurred in 1919.

[P.M. Richardson]

File consists of a sketch by artist P.M. Richardson of a design for the Art Museum of Toronto's seal.

[P.M. Richardson]

File consists of a sketch by artist P.M. Richardson of a design for the Art Museum of Toronto's seal.

Acer Saccharum

File consists of a sketch by artist "Acer Saccarum," (pseudonym) of a design for the Art Museum of Toronto's seal.

Culloden

File consists of a sketch of a design for the Art Museum of Toronto's seal by artist Frank Carmichael, who used the pseudonym "Culloden" for the competition.

Grange

File consists of three sketches of designs for the Art Museum of Toronto's seal by artist Gustav Hahn, who used the pseudonym "Grange" for the competition.

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